Tell us more about True All Stars and what you offer!
True All Stars, located in Wyckoff NJ at 500 Braen Ave, Unit 700, offers All Star Teams, Tumbling Classes, Private Lessons, Cheer Classes, Summer Camps, Birthday Parties, and Gym/Floor Rentals.
What Inspired you to start your business?
We both grew up in the cheerleading world and wanted to pass off everything that we have learned and experienced in our lives to the next generation. Cheerleading has not only taught us about physical strength, skills and endurance but it has prepared us for adulthood and real-life obstacles. We teach our athletes: how to push through mental barriers, manage their time, build organizational skills and how to work well with a variety of individuals and personalities. We try to instill in them that respect is something to be given in order to earn. Communication is a key skill, regardless of their age. We want our athletes to learn to hold themselves accountable. Cheerleading is not only a fun and rewarding sport, but it is filled with life lessons and long-lasting memories!
How is your business different from the rest? And why is that so important?
Being a small gym, we have the privilege of getting to know both our athletes as well as their families, on a close and personal level. We consider ourselves not only cheer coaches but life coaches and mentors as well. We strive for success on the cheer mat, but our real success is measured in how well we can prepare our athletes for life and the obstacles ahead.
Our staff is composed of lifelong bonds. Most of us have previously coached together and have over 20 years of friendship. Our remaining staff was once our athletes that we have watched grow up since childhood, who have matured and have families and careers of their own. Either way we have always stuck together. To say we True-ly are family is an understatement!
What is the biggest challenge you’ve faced? And what are you looking forward to for the future of your business?
We decided to put these two categories together because our biggest challenge is also what we are looking forward to in the future. The biggest challenge we have encountered is lack of gym space, in our tight Bergen County market.
We have high hopes of finding a larger space where we can expand our family. Our goal is to increase class offerings, expand our cheer and tumbling equipment while continuing to improve the place our athletes call home!
What’s your best piece of advice for moms reading this?
With all the challenges our kids face from the outside world such as social media, bullying etc. we suggest that you give us a try and give your child the opportunity to have a safe place with more friends and an extended family for life.
To learn more about True All Stars, follow them on Instagram or visit the website.